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Learning · 11 of 12

Reading analytics

What each number means and where it can mislead.

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Outcome: Decisions based on numbers you understand.

Know this

  • Sales compare a period with the one before it; small shops have noisy periods.
  • Profit uses the cost currently on each product, so old orders can be off.
  • "Bought together" needs enough orders to be reliable and says when it does not have them.
  • Empty means nothing recorded, not zero performance.

Facts last checked 2026-09-26.

Analytics

Next: Controlling AI usage and cost

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